The domain name that is chosen and used for a website can greatly affect the image and success of a website. Memorable names will stay in people’s memories and will stand out to visitors, while boring and long domain names will be difficult to remember and will not make an impact on the visitors to the website. That is just a basic overview of domain name selection. A list of ten things to consider will follow.
1. One of the most important things to do when choosing a domain name is to ensure that it is memorable. If a domain name is not, then the returning visitor rate will be lower, and people will not virally spread the website, or remember the name of it.
2. If the website is for a business or corporation, it is important to keep the domain name as close to the original name of the business as possible, or at least make it a slight variation, that way it will be connected to the name of the company.
3. It will be fairly important to register multiple variations of the domain name, including misspelled variations, and with various Top Level Domains (TLDs) like .net, .info, .org, and others, so that others cannot capitalize on the success of the website.
4. Try to keep numbers out of the domain name, as some will spell the domain name with the actual number, and others may spell it out, and others still might use roman numerals. It will be difficult to dictate to people what is the actual domain name.
5. Hyphens are also not recommended to be used in domain names for the same reason. Unless it is dictated, most will not realize or know they need to put a hyphen to access a website. It’s best to get both versions if possible for maximum coverage.
6. Try not to use double consonants in domains, as it looks weird, and may also be incorrectly typed by people attempting to visit the website.
7. Common words should try to be used; do not make up fancy or difficult to spell surnames and words as it will only confuse and frustrate the user if they try to spell it.
8. The shorter a domain name is, the better. It may still be possible to get domains with less than 5 letters, but it will be difficult. Ideally 15 characters or less should be present in a domain name, not including the TLD extension.
9. Four words is definitely the ceiling when it comes to domain name length. Try to have less, but no more than four.
10. Try to pick a domain name that sounds the say it is spelled, this will make it much, much easier to type for users.